24 Trauma, the industry leader in dedicated biohazard cleaning & remediation, announced today the launch of a new corporate brand identity & name. The organization will now be known as Trauma Services. Among the other coming changes will be its logo, tagline and domain name.
The reputation and equity built under the 24 Trauma name is a valuable asset. “Over the past 25 years, we’ve built a strong reputation for quality and service,” said Mike Wiseman, Trauma Services CEO. “However, we felt it was time to get back to our roots. We wanted to accurately reflect our work in the new naming and show that our single focus is on Trauma & Bio.”
The rebranding is part of the organization’s strategy to focus its business exclusively on bioremediation & trauma. The company underwent a strategic reorganization to better leverage its unique position as the industry leader in this space.
In all, the branding embodies an organization that is focused on returning to its foundation. The new identity builds upon its history of innovation and quality, but also opens doors to the future.
“This is an exciting change for us, marking a strategic move that reinforces our position as New England’s undisputed leader in the trauma industry,” said Kerry Delano, VP of Strategic Partnerships. “While our commitment to the community we serve will not change, there is incredible potential to grow. Our new branding positions us for those opportunities.”
The transition to the Trauma Services brand is expected to be complete by the end of October, 2018.